How AI Agents Will Transform Quality in the Food Industry: A Vision from Passionfruit Co-Founder, Maikel

Maikel Fontein
April 11, 2025
3
min read

When I co-founded Passionfruit, I set out with a simple yet ambitious goal: to make complex work easier and more meaningful. Quality assurance (QA) teams in the food industry are some of the hardest-working professionals I’ve encountered. They ensure the safety and compliance of the food we consume daily, navigating countless regulations, customer requirements, and operational challenges. Yet much of their expertise is spent buried in repetitive tasks—matching codes of conduct, answering customer questionnaires, preparing for audits, and sifting through endless data.

This is where AI agents step in—not to replace human expertise but to enhance it. These digital assistants can take on the heavy lifting of repetitive and data-intensive work, leaving you free to focus on the strategic, impactful parts of your role. In this blog, I want to share my vision for how AI agents will transform the way QA teams operate in the food industry, answer questions you might have, and calm any worries about what this means for your job.

What Are AI Agents?

Let’s start with the basics: what are AI agents? Think of them as digital co-workers—highly capable tools that can perform specific tasks, learn from data, and improve over time. Unlike traditional software, AI agents are designed to be proactive and adaptable. They’re not just tools; they’re partners in your workflow.

Here’s what AI agents can do:

  • Automate Repetitive Tasks: Handle time-consuming work like organizing audit documentation or comparing customer codes of conduct.
  • Analyze Data: Process vast amounts of information to identify trends, flag risks, or answer specific questions.
  • Assist Decision-Making: Provide actionable insights that help you make better, faster decisions.

In short, AI agents are here to make your job easier—not replace you, but help you work smarter and with less stress.

What Does This Mean for My Job?

It’s natural to wonder how AI will affect your role. The most important thing I want to emphasize is this: AI agents are not about replacing people. They’re about making your work more impactful by removing the drudgery of repetitive tasks.

Here’s how:

  1. Less Busywork: Instead of spending hours searching for the right document or filling out yet another questionnaire, AI agents take care of those tasks for you.
  2. More Strategic Focus: With the mundane work off your plate, you can focus on what you’re best at—ensuring product safety, solving complex problems, and innovating processes.
  3. Enhanced Collaboration: AI agents provide tools to improve communication and organization within your team, making everyone more efficient.

Imagine this: Instead of sifting through 50 pages of audit requirements, you could spend that time addressing a supplier issue that has a direct impact on product quality. That’s the kind of transformation we’re aiming for.

How AI Agents Will Revolutionize QA Workflows

Let’s dive into specific tasks AI agents can transform for QA teams in the food industry.

1. Answering Customer Questionnaires

Customer questionnaires are often lengthy, detailed, and specific to each client. Today, filling them out is a time-intensive process that pulls QA professionals away from higher-value work.

How AI Helps:

  • AI agents can scan internal databases for relevant information, automatically drafting responses tailored to the questionnaire.
  • They ensure consistency and accuracy across all submissions, reducing errors.
  • Any flagged gaps or additional input required from the QA team is presented clearly for quick review.

Example: A retailer asks for details about your sustainability initiatives. Instead of manually compiling data, your AI agent drafts responses based on existing certifications, policies, and reports, saving hours of work.

2. Preparing for Audits

Audits are high-pressure events requiring meticulous preparation. QA teams spend days gathering documents, verifying compliance, and anticipating auditor questions.

How AI Helps:

  • AI agents can organize audit documentation, ensuring everything is up to date and aligned with standards like ISO 22000 or BRCGS.
  • They identify gaps in compliance and suggest corrective actions before the audit.
  • Using historical data, they predict likely auditor questions and prepare responses.

Example: Ahead of an external audit, your AI agent compiles all necessary supplier certifications and flags a missing document from a key supplier, giving you time to address it before the audit.

3. Matching and Comparing Codes of Conduct

Customers often provide codes of conduct that must be compared against internal policies. Manually aligning these documents is time-consuming and prone to oversight.

How AI Helps:

  • AI agents use natural language processing to compare codes of conduct with your internal policies, highlighting overlaps, contradictions, or gaps.
  • They suggest updates to ensure alignment with customer requirements.

Example: A new client’s code of conduct requires specific ethical sourcing practices. Your AI agent flags which elements are already covered in your supplier code and which need to be updated.

4. Updating Policies

Policies must evolve to reflect new regulations, customer requirements, or industry standards. Ensuring they’re updated and communicated across teams is a major challenge.

How AI Helps:

  • AI agents monitor regulatory updates and suggest changes to company policies.
  • They automate the distribution of updated policies to relevant stakeholders.
  • Version control ensures everyone is working from the latest document.

Example: A regulation change on allergen labeling is detected by your AI agent, which updates your food safety policy and sends it to the QA manager for approval.

5. Performing Trend Analysis

Understanding trends in quality data is key to preventing risks and improving processes. But manually analyzing this data takes significant time.

How AI Helps:

  • AI agents aggregate data from multiple sources (e.g., recalls, supplier performance, customer complaints) to identify patterns.
  • They generate visual reports and actionable insights, helping teams prioritize improvements.

Example: Your AI agent analyzes a year’s worth of customer complaints and identifies a spike in issues related to packaging integrity during summer months, suggesting a link to seasonal temperature changes.

Will AI Agents Be Difficult to Use?

This is a common concern: “Do I need technical skills to use AI agents?” The answer is no. At Passionfruit, we design AI tools to be intuitive and user-friendly. Think of them as a new team member who learns quickly and is always ready to help. They integrate seamlessly with your existing workflows and don’t require advanced tech knowledge to operate.

The Role of Human Expertise

While AI agents can automate tasks and analyze data, they can’t replace the nuanced decision-making, creativity, and leadership that QA professionals bring to the table. Instead, they act as partners, providing you with the tools and insights to make better decisions.

AI Agents: Handle repetitive, data-heavy tasks.

QA Professionals: Provide judgment, context, and strategic thinking.

Together, they create a workflow where technology supports—not replaces—your expertise.

Addressing Common Concerns

"Will AI Replace My Job?"

No. AI agents are designed to make your job easier, not eliminate it. They handle the time-consuming tasks, freeing you to focus on what truly matters.

"What About Data Privacy?"

AI agents prioritize security. At Passionfruit, we ensure all data is encrypted, stored securely, and used only for its intended purpose.

"Is AI a Passing Trend?"

AI is here to stay. It’s already transforming industries worldwide, and the food industry is no exception. The focus is on complementing human work, not replacing it.

A Vision for the Future of QA

I believe the future of quality assurance in the food industry is one of collaboration—where human expertise and AI technology work hand in hand. Imagine walking into your office knowing that your AI agent has:

  • Drafted responses to a customer questionnaire.
  • Prepared a checklist for an upcoming audit.
  • Identified gaps in a new supplier’s compliance.
  • Generated a trend report on quality metrics.

Instead of feeling overwhelmed, you feel empowered—ready to tackle strategic challenges and make a lasting impact. That’s the future we’re building at Passionfruit. Together, we can transform how QA teams work, making their jobs smarter, easier, and more meaningful than ever before.

Share this post
Maikel Fontein
April 11, 2025
3
min read

Get your questionnaires answered today

We care about your data in our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Book an intro